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Why Samsung was sued for misleading advertising in Australia

South Korean technology giant Samsung is being sued by Australia’s consumer protection agency for alleged misleading advertising involving its phones.

The Australian Competition and Consumer Commission (ACCC) claims that Samsung’s ads have made “false” claims that devices are water-resistant.

The ACCC said it has reviewed more than 300 Samsung ads before taking legal action.

In an interview with the Reuters news agency, Samsung defended the advertising pieces.

Detailed investigation

In a statement released to the press, the ACCC said that Samsung’s ads showed phones being exposed to sea water and swimming pools and claimed that this would not affect the device during its life.

Although Samsung’s ads say their phones have an IP68 water resistance, according to ACCC, this rating does not cover salt water or that is found in swimming pools.

The IP rating – “Ingress Protection” – is universally accepted for resistance to dust and liquids.

The IP rating is always accompanied by a two-digit number. The first indicates the resistance to dust and goes from 0 to 6. The second, the resistance to water and goes from 0 to 8. The higher the numbers, the greater the resistance of the device.

In theory, therefore, the IP68 is given to the devices of maximum resistance to dust and the submersion in the water.

Samsung’s own website says that its IP68 phones are considered “able to withstand dust, dirt and sand and are resistant to submersion to a maximum depth of 1.5 m for up to 30 minutes.”

But, according to the ACCC, Samsung did not perform enough tests to support its claims about the longevity of its products.

“Samsung showed Galaxy phones used in situations that should not, to attract customers,” said the ACCC.

If Samsung is found guilty of misleading consumers, you may have to pay a multimillion fine.

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